Design & Usability

Everything we do is about crafting a world class user experience (UX) for your brand online.

There is an undeniable correlation between great functional design and commercial success – think about the brands we all love, such as Apple, Disney and Nike. At Interventure, we value design to be a game-changer. Logical, Intuitive, intelligent and emotive design drives everything we do.

WE PRACTICE USER-CENTRED DESIGN

Sure, our design is informed by your brand values and what you want to put out there, but equally as important is what works for your audience. We practice a User-Centred design process that focuses on making the interface intuitive for your end user.

OUR SECRET IS IN THE PLANNING

Our design process often involves first identifying the user types who will be using the interface and mapping out their journeys. We prototype those journeys with wireframes. The prototyping process is highly agile.

Interventure will collaborate with client stakeholders and end-users to test out ideas with fluid storyboards and sketches. Emphasis is on keeping it simple and minimising clicks. Internal input will come from our strategists, designers, UX experts, analysts and technical developers.

WE MAKE RESEARCH COUNT

To validate design decisions we will conduct research in the form of competitive analysis, user profiling, statistical analysis, stakeholder workshops, usability testing, web accessibility testing and focus group testing. We often discover invaluable insights into what users really want during our research.

WE BELIEVE GOOD COMMERCIAL DESIGN = POSITIVE RESULTS

At the end of the day, at Interventure we believe successful commercial design is not only about aesthetics, but needs to deliver bottom-line real business objectives, whether that be sales, conversions, loyalty or just a smooth and seamless user experience.

Built into our design team ethos, is an appreciation that good digital design translates into positive statistical numbers for our clients.