Today Social Media should be an integral part of every business’ marketing mix. Bliss Media helps brands like Nintendo, EnergyAustralia and Renault engage consumers in social media through developing creative campaigns.
We also provide strategic consultation on how brands can best position themselves in social media to engage customers and capitilise on their assets.
CREATIVE SOCIAL CAMPAIGNS
Creative social campaigns can generate measurable consumer engagement around a brand, product launch or event, often with surprisingly far reaching effects.
In 2011, we developed an award winning Nintendo microsite,Mario Kart Wii, where users could attack their Facebook friends with a Mario Kart weapon.
Bliss Media developed a Facebook competition for Renault Australia recently, which helped them acquire more than a thousand Facebook Likes over the Grand Prix weekend.
SOCIAL MEDIA STRATEGY & REPUTATION MANAGEMENT
Bliss can help brands develop their social media communication strategy, which involves first defining goals for engagement and then putting in place actions and mechanisms for monitoring and measuring performance. Social Media is not a one way street. We have both the tools and experience to control risk and manage social dialogue around your brand.
