Digital Strategy

At Bliss we believe successful creative is not only about aesthetics, but needs to deliver measurable business objectives, whether that be sales, conversions, loyalty or a smooth and seamless user experience.

Built into our design team ethos, is an appreciation that good design translates into positive business outcomes for our clients.

STRATEGIC FOCUS FROM DAY ONE

We always kick off a project by understanding your end goals. How can we measure success? Who are your target segments and how do we engage them online? How can we maximise your website’s conversion rates? How do we exceed your sales targets? Your goals will inform all aspects of our project delivery from planning to design, development to implementation and post launch reporting, SEO and marketing.

SEARCH ENGINE OPTIMISATION (SEO) AND SEARCH ENGINE MARKETING (SEM)

Bliss SEO is a division within our business consisting of specialised SEO and SEM specialists who focus on helping our clients achieve top rankings in Google, Yahoo, and MSN (Bing). By using industry best practice and ongoing link-building strategies, we help major clients like GNC LiveWell, Anaconda and Medibank achieve exceptional results in organic search. Importantly, Bliss SEO employs a no-spam policy to ensure our work has long term sustainable effects on search rankings. Post launch we will develop strategic monthly SEO and SEM campaigns to maximise the visibility and awareness of your brand.

ANALYTICS & KPIS

These days almost every aspect of a website or digital campaign can be reported on statistically. A big part of what we do is implementing the right tools to track KPIs and presenting reports back to stakeholders in a simple and meaningful way. As the saying goes, ‘stats don’t lie’, and at Bliss Media we certainly do not shy away from being made accountable for our strategic recommendations.